PL EN


2009 | 12 | 1(42) | 63-69
Article title

COMPOSITION OF TRANSMISSION AS A FACTOR DETERMINING THE EFFECTIVENESS OF NON-VERBAL COMMUNICATION IN ADVERTISING. (Kompozycja przekazu jako czynnik determinujacy skutecznosc komunikatu niewerbalnego w reklamie.)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Advertising, as a marketing communication tool, provides customers with both verbal, as well as non-verbal transmission. This article shows the possibility of conducting research on the effectiveness of non-verbal communication. The main recommendations concerning the composition of advertising messages, with special emphasis on the non-verbal communication, were introduced. On an example of some expressive verbal and non-verbal messages in several banks' external advertising, effective mechanism for impact of advertising on the human mind was presented.
Year
Volume
12
Issue
Pages
63-69
Physical description
Document type
ARTICLE
Contributors
  • Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA063518
YADDA identifier
bwmeta1.element.2f6e51e7-5aac-3f4d-bbfd-2711e5465f55
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