PL EN


2004 | 15 | 129-135
Article title

Effects of Impulsive Buying Behaviour according to Multiproduct Monopoly Model

Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
In the paper, the impulsive buying phenomenon taking place in big selfservice shops is described. By means of the Multiproduct Monopoly Model that can be applied to the super- and hypermarkets, formal grounds are shown for reduction in prices of basic products below the profitmaximizing level, as a way to induce a growth in demand for other goods in a complementary way linked with the former. In the conclusions, the popular perception is shaken according to which the hypermarkets' activities are aimed at ruining the small local shops. Also, certain effective promotional policies of hypermarkets are suggested.
Year
Issue
15
Pages
129-135
Physical description
Document type
ARTICLE
Contributors
author
  • L. Morawski, Uniwersytet Warszawski, Wydzial Nauk Ekonomicznych, ul. Dluga 44/50, 00-241 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
06PLAAAA01002312
YADDA identifier
bwmeta1.element.2f77b119-2984-39f7-97d8-23e8576c0c72
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