PL EN


2009 | 36 | 1(418) | 6-10
Article title

DONORS AND RECEIVERS OF ADVERTISING - REACHING TO COMPROMISE (Reklamodawcy a reklamobiorcy - dochodzenie do kompromisu)

Authors
Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
Aims and expectations towards advertisement of advertising donors and receivers seem to be completely different. But positions between sponsors, advertisement's creators and consumers could and ought to be approachable. It could bring reciprocal benefit and is required by the market. The evaluation of advertisement could perform a big role in the dialog between donors and receivers of advertisement and contributing to creation and realization of advertisement's aims concentrate not only on advertising effectiveness and efficiency but on needs and expectations of advertisement's receivers and still growing requirements in the matter of ethics and advertising social responsibility, too.
Year
Volume
36
Issue
Pages
6-10
Physical description
Document type
ARTICLE
Contributors
author
  • Anita Labus, Bielska Wyzsza Szkola im. J. Tyszkiewicza, al. Armii Krajowej 220, 43-316 Bielsko-Biala, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA08172
YADDA identifier
bwmeta1.element.309a7e8d-3c51-30fe-ad78-35227a34f3ca
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