The study deals with both the view of the importance of exempla, and the rarely applied methodological procedure, i.e. the interpretation of contemporary front-page stories telling as a parallel to medieval exempla telling. The incorporation of exempla and folklore tales within the context of culture, level of education and 'everyday life', which features with a rapid rate and new ways in disseminating the information - opposite to the Middle Ages - is of great importance. The co-existences of different social classes, traditions and cultures play an important role. Exempla are understood as a certain type of bridges built between folklore and literature by the activities of medieval preachers. Both the ethic function of exempla and their role in creation of cultural and historical consciousness are pointed-out. Many exempla converted into other folklore kinds during their development. When interpreting the exempla and contemporary front-page stories, the attention is to be turned to the 'narrative situation' and the recipient. The variability of a story is caused by the actualization of place, time and circumstances in which the story is set. A folklorist is to observe this procedure.