PL EN


Journal
2011 | 1 (38) | 71-79
Article title

CO-CREATING VALUES WITH CUSTOMERS ORIENTED AT OTHER CUSTOMERS (Wspóltworzenie wartosci z klientami zorientowane na innych klientów)

Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
Co-creating values performed by customers and oriented at other customers is an interesting managerial concept. Its essence is based on the premise that some customers are beneficiaries of other customer actions. The application possibilities of this concept are huge, however, the development of new skills and assets may be needed. In the paper various approaches to co-creating values are presented and a categorization of these phenomena is proposed.
Keywords
Journal
Year
Issue
Pages
71-79
Physical description
Document type
ARTICLE
Contributors
  • Tymoteusz Doligalski, Szkola Glówna Handlowa w Warszawie, Katedra Zarzadzania Wartoscia, Kolegium Nauk o Przedsiebiorstwie, Al. Niepodleglosci 162, 02-554 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA090630
YADDA identifier
bwmeta1.element.3209fa8b-424e-3635-aed6-c155226e011c
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.