The Example of CRM System: Polish National Telecom Operator

• Authors: Makowski M.
• Languages of publication: PL

Abstracts

EN

Since enterprises nowadays are increasingly advanced technologically, their competitiveness depends on service quality and client satisfaction. So the main fields where the enterprises seek solutions are client-oriented services, learning client needs and increasing client satisfaction level. It was caused by consumers' demand of better services, faster information and clients' higher awareness of their rights. The enterprises present on the market changed their strategy. Instead of concentrating on gaining maximum share in the market, they started fighting to keep loyal clients creating the CRM (Customer Relationship Management) concept. The article's aim is to present the essence of the CRM system. It presents key aspects determining effective implementing CRM system in Poland. The example is Polish national telecom operator.

Keywords

EN

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEM; POLISH TELECOM

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2006
• Volume: 9
• Issue: 1(30)
• Pages: 55-67
• Document type: ARTICLE

Contributors

author

Makowski M.

• M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul. 11 Listopada 13, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

06PLAAAA01453202