The Hybrid of Speech and Writing. Notes on Inertia of Some Interpretative Figure
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The importance of computer-mediated communication for contemporary culture cannot be overestimated. We - digital nomads - exchange information, build relationship and create communities by means of electronic discourse, which seems to have an important, even critical role to play for the rise and development of network society. Electronic discourse, originally textual, typed with a keyboard and read on a computer screen, has undergone changes and finally has became fully multimodal. At a heart of computer-mediated discourse analysis is its relationship to spoken and written language. The term 'hybridity' often appears in interpretations of electronic discourse. Several linguists or sociolinguist adopted the oral-written hybrid metaphor or emerging language centaur figure (part speech, part writing) to explain its nature. This article claims, however, that such an approach should be extended. The focus on language alone has meant neglected. Hypermedia confronts us with hypetexts which are not solely text but polisemic objects. Hypertextual, multimodal electronic discourse needs a theory which deals with integration of different modes of communication, languages, systems of representation that is characteristic for contemporary communication landscape. One of such theory - rhetoric of the design has been proposed by Gunther Kress from New London Group. The second intention of this article is to pay attention to those aspects of hybrid. Milan processes that are connected with digital, virtual aspects of electronic environment.
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