CONTEMPORARY MODIFICATIONS OF PROVERBS, SAYINGS AND OTHER SMALL FOLKLORE FORMS (Sodobne modifikacije pregovorov, frazemov in drugih folklornih obrazcev)

• Authors: Babic Sasa
• Languages of publication: SL

Abstracts

EN

Small folklore forms are stored in a memory as a unit with figurative meaning, their own rhythm and rhyme. That is why they are appropriate for different modifications. Modifications of proverbs and sayings are as common as proverbs, sayings itself. On the one hand we can follow the creating of the 'new proverbs', where the wit and the language capacity of the creator (though he/she is not known) are seen; but on the other hand, funny modifications of the traditional proverbs are almost more common as the traditional proverbs in Slovene everyday language. One of the youngest modifications is made for commercial purpose. Copy-writers are using small folklore forms to create more memorable commercial, specifically rhythm, rhyme, melody, partly words, form etc. of the proverb/saying/riddle. In the article, the author presents the modifications of small folklore forms in Slovene language and he questions the purpose of the use of small folklore forms for the commercials.

Keywords

EN

COMMERCIAL; FOLKLORE SMALL FORMS; MODIFICATIONS; PROVERBS; RIDDLES; SAYINGS; SLOVENE LANGUAGE; SLOVENIA

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Jan Stanislav Slavonic Institute, Slovak Academy of Sciences, Matica Slovenska
• Journal: Slavica Slovaca
• Year: 2010
• Volume: 45
• Issue: 2
• Pages: 154-161
• Document type: ARTICLE

Contributors

author

Babic Sasa

• Sasa Babic, Institut za slovensko narodopisje, ZRC SAZU, Ljubljana, Slovenia

Identifiers

CEJSH db identifier

11SKAAAA094830