TITLES AS MINIMAL META-TEXTS (A cim mint a legkisebb metaszoveg)

• Authors: Banczerowski Janusz
• Languages of publication: HU

Abstracts

EN

Titles may have three different functions. The first one is the nominative function, providing the name of a text. The second one is the descriptive function, referring to the content of the text, hence covering the information contained in the text: presenting meta-information. The third function is a pragmatic one, trying to make a persuasive effect on the receiver. A good title is short, attracts attention, affects emotions, and transmits the content of the text. Thus, titles are minimal meta-texts; but they are also advertisements of the text, a means to catch the reader's eye. Titles of newspaper articles also reveal strategies that are characteristic of the various papers, the various editorial staffs.

Keywords

EN

TITLE - FUNCTIONS & STRUCTURE

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Committee on Hungarian Linguistics, Hungarian Academy of Sciences
• Journal: Magyar Nyelvor (Hungarian Language Guardian)
• Year: 2009
• Volume: 133
• Issue: 4
• Pages: 468-472
• Document type: ARTICLE

Contributors

author

Banczerowski Janusz

• Janusz Banczerowski, no address given; contact the journal editor

Identifiers

CEJSH db identifier

10HUAAAA079123