PL EN


2010 | 13 | 2(47) | 149-159
Article title

TELEVISION ADVERTISING MARKET IN POLAND IN THE LIGHT OF THE GLOBAL ECONOMIC CRISIS (Rynek reklamy telewizyjnej w Polsce w swietle swiatowego kryzysu gospodarczego.)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
In the last several months, we hear a lot about the global economic crisis. The crisis which stroked hardest in the United States begins to wreak havoc in Europe. In Poland the crisis is not yet as bad as in the USA or other Western Europe countries. Traders functioning on the market try to deal with bankruptcy at all costs. Enterprises, through various activities in the promotion area, are trying to encourage customers to make business transactions. It is precisely in times of crisis, when buying activity is an important condition for further enterprises' operating (existence) in the market. The article presents changes in television advertising market in Poland in the era of global economic crisis. It was noted that during the economic crisis, financial resources rationally spent on television advertising might stimulate the trade, and thus revive the economy and increase consumer optimism in the market.
Year
Volume
13
Issue
Pages
149-159
Physical description
Document type
ARTICLE
Contributors
  • Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA083716
YADDA identifier
bwmeta1.element.37df8fa8-4b76-3c28-9d22-e2ca3b8f3b8c
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