ECONOMIC GLOBALIZATION AND THE 'POWER OF PLACE': STRATEGIC GLOBALIZATION AND SOCIAL DYNAMICS OF LOCALIZATION
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This paper aims to deepen and differentiate superficial and all too 'smooth' depictions of economic globalization by probing more deeply into social dynamics of conflict and resistance within Transnational Corporations. Conceiving of these as interaction systems, it is shown that (1) the living practice of organizational life is much more obstinate than is commonly assumed and makes use of diverse strategies to enact formal as well as informal resistance, and (2) that these social dynamics are both fuelled by and strengthen what, following Richard Sennett, can be called the 'power of place'. Thus, strategic globalization emerges as inextricably intertwined with social dynamics of localization.
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