METHOD AND PRACTICAL APPLICATION OF MARKETING RESEARCH OF DANCE SCHOOLS' CLIENTS' IN WROCLAW (Metoda i praktyczne zastosowanie badan marketingowych klientow szkol tanca we Wroclawiu)

• Authors: Zebrowska-Kasprzak Urszula
• Languages of publication: PL

Abstracts

EN

The article aims to show marketing research results regarding Wroclaw's dance schools' clients and to give some proposals how the institutions should act in the future. There is given a range of information about clients - such as sex, age, education, professional status, earnings, dance activities participation duration, motivations and preferences concerning dance classes. There is created a hypothetical statistical client profile and on this basis there are given conclusions, useful for the dance schools, so that the offers and advertising would include more customer-desired features. These are, among others, dance classes for men, senior activities offer, single activities offer, witty slogans, group belonging expression by dancing, loyalty programmes, relaxation and fun providing.

Keywords

EN

CLIENT; DANCE SCHOOLS; MARKETING RESEARCH

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Nauki o Zarządzaniu
• Year: 2011
• Issue: 6
• Pages: 202-211
• Document type: ARTICLE

Contributors

author

Zebrowska-Kasprzak Urszula

• Urszula Zebrowska-Kasprzak, Uniwersytet Ekonomiczny we Wroclawiu, Wydawnictwo, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

11PLAAAA108217