PL EN


2008 | 95 | 3 | 225-249
Article title

Lidová náboženská četba na prahu 21. století

Authors
Title variants
EN
POPULAR RELIGIOUS READING AT THE BEGINNING OF THE 21ST CENTURY
Languages of publication
CS
Abstracts
EN
The Czech spiritual market is today as developed as that of western European countries. De-traditionalised and individualised holistic milieu has created a demand for spiritual literature and magazines as well as other marketable goods ('magic' stones, amulets, horoscopes, natural drugs etc.). This paper attempts to analyse the character and sources of contemporary best selling spiritual literature and its readership in the Czech Republic. It also provides a case study of a Prague spiritual bookshop and its comparison with five other Czech spiritual outlets (including an Internet outlet). The results clearly show that marketing spirituality has become a mainstream phenomenon with regard to all gender, age and class categories, although there was found to be an over presence of older middle-aged women among the buyers. There is emphasized 'churchless' and 'nonreligious' character of the buyers and the best selling books, that include predominantly those referring to 'modern' and 'esoteric' western or 'ethnic' spiritualities. The supply side comprises both special and general publishers, the former having been more successful in specialised bookshops and spiritual outlets and the latter in addressing the wider population (including via the Internet).
Year
Volume
95
Issue
3
Pages
225-249
Physical description
Document type
ARTICLE
Contributors
  • Z. R. Nespor, Sociologicky ustav AV CR, Jilska 1, 110 00 Praha 1, Czech Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08CZAAAA05179821
YADDA identifier
bwmeta1.element.3b12760f-c6b2-3e5b-9b5e-f52241560221
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