The article describes connections between collage as a picture, musical collage and literary one. The rise of the new artistic technique is a breakthrough in the whole art of the 20th century. The violent technological development at the turn of the 19th and 20th century caused its appearance. In the first part there are relations between the word and the picture, which contribute to the collage practice. The second part describes the influence of the reality and the city space on the changes of the contemporary art. The third part in turn is devoted to new media processing words and pictures as well as to the uniqueness of words featuring in the collage composition.