The article outlines the changes that Estonian public pet web pages and pet forums have undergone in 2004-2008. Evolution has caused changes in both the technological solutions of these portals as well as in the contents, reflecting a shift in people's attitudes and values. Web sites have an important representative role, and the use of ee-domains adds authority on the Estonian web. Recently, there has been a significant shift away from anonymity on message boards in terms of registered and identifyable users as well as a more efficient control of adherence to netiquette. More classifieds are being published online, and not only on free sites. The primary aim of pet forums and portals is dissemination of information, but the sites intended mostly for entertainment purposes are on the rise. Users choose which web environments to visit not only based on their design and ease of use, but based on a combination of these qualities, and also depending on the needs of individual users.
Liisa Vesik, Estonian Literary Museum, Vanemuise 42, 51003 Tartu, Estonia
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