In his article the author deals with the protection of general personality rights in the Czech Republic that concerns exclusively the rights of natural persons. This protection results from so-called General Clause set out in the Civil Code and is continuously extended. It may be assumed that it is often implemented simultaneously with other ways of the protection of personality - by the provisions of both the private law (e.g. Labour Code) and the public law (e.g. Criminal Law, Offences Act, etc.). The author further analyses the scope and the content of the rights to the protection of personality that comprise human life and health, civic honour and human dignity, privacy, name, manifestations of personal character and other ideal possessions not explicitly specified by the Civil Code. The individual components of the protection of personality also find the support in other national laws and measures (e.g.personal freedom (of speech, movement etc.), right to education, right to information, right to a personal secret, etc.), but also in the international documents (e.g. Convention for the Protection of Human Rights and Fundamental Freedoms, Charter of Fundamental Rights and Freedoms, Universal Declaration of Human Rights of the United Nations General Assembly, etc.).