Local administration undergoes a critical assessment of its citizens, i.e. the clients. The specificity of managing public administration is based on particular mechanisms of clerical staff acting. All the actions are delimited by certain legal and administrative procedures. The quality of running an office, pertaining to public opinion, is determined both by the social and content-related clerical abilities/competence. In the social reception, a necessity to modify, improve the present clerical activity turns out to be more and more noticeable within the scope of setting a high standard of work. This standard is realized by a new model of an acquiescent office worker.