This paper contains chronological review of the corporate identity models that have been developed over three decades. This is the base for presentation the author's model of corporate identity management process in the modern company.
W. Sitko, Politechnika Lubelska, Wydzial Zarzadzania i Podstaw Techniki, Katedra Zarzadzania, ul. Nadbystrzycka 38, 20-618 Lublin, Poland
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