EN
The paper exhibits the sham plausibility of anthropological hedonism i.e. of he thesis 'all strive for their pleasure only'. This is shown to consist in tacit shift of quantifiers. Thus two thesisses expressed by one sentence a weak and innocuous one 'everyone strives only for what is pleasant to him' which is true but trivial and a strong and noxious one 'everyone strives only for what is pleasant to everyone', which is thrilling but false.