PL EN


2011 | 1(16) | 123-140
Article title

POLISH FIAT AS A 'PLACE OF MEMORY'. A ROLE AND AN IMAGE OF A BRAND IN THE POLISH CULTURE OF A SECOND HALF OF THE 20TH CENTURY (Polish title below)

Title variants
Languages of publication
PL
Abstracts
EN
(Polish title: Polski Fiat jako 'miejsce pamieci'. Rola i obraz marki w kulturze polskiej drugiej polowy XX wieku. Refleksje wokol koncepcji). The article discusses a meaning and a place of 'Polish Fiat' 126p (maly Fiat, maluch) in Poles' collective memory in the context of 'places of memory' (lieux de mémoire), a concept coined in French historiography. 'Places of memory' are symbols that function in a collective memory of each society. They can influence the process of shaping the identity. The town of Grunwald, Polish Independence Day, as well as other particular events, people or places, may be symbols that influence identity of Polish society. In Germany, 'Volkswagen' became one of national symbols in the 20th century - similar place in Poland is dedicated to 'Polish Fiat'. The article does not only present a short history of a car, but also serves as a reflection on its visions stored in a collective memory. It focuses on a social and cultural role of 'Polish 'Fiat'. Thus it disregards technical aspect of a vehicle and emphasizes a reality of a memory, i.e. pictures seen from the perspective of memoire collective.
Discipline
Year
Issue
Pages
123-140
Physical description
Document type
ARTICLE
Contributors
  • Radoslaw Bugowski, Zaklad Historii Gospodarczej, Instytut Historii i Archiwistyki, Uniwersytet Mikolaja Kopernika, ul. W. Bojarskiego 1, 87-100 Torun, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA10436
YADDA identifier
bwmeta1.element.3f644653-d8fa-3e0d-ab0a-bbe1beba565b
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