PL EN


2008 | 8(703) | 77-80
Article title

: MARKETING RESEARCH AND SEGMENTATION VS. CUSTOMERS' CREATION (Badania marketingowe i segmentacja czy kreowanie klientów)

Title variants
Languages of publication
PL
Abstracts
EN
The article directly refers to the marketing concept oriented on market creation, conditioned by numerous overproduction problems, considerable market demand resistance and homogeneity of basic needs in customers' environment. Contemporary marketing resigns from expensive and arduous marketing research for the sake of creation of target groups based on propaganda instruments.
Year
Issue
Pages
77-80
Physical description
Document type
ARTICLE
Contributors
author
  • P. Tarka, Akademia Ekonomiczna w Poznaniu, Katedra Strategii i Polityki Konkurencyjnosci Miedzynarodowej, al. Niepodleglosci 10, 60-967 Poznan, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA058424
YADDA identifier
bwmeta1.element.3fd63d1c-02c8-3b5b-8e24-815c3d637ac3
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