: MARKETING RESEARCH AND SEGMENTATION VS. CUSTOMERS' CREATION (Badania marketingowe i segmentacja czy kreowanie klientów)

• Authors: Tarka P. , Grzesiowski M. T
• Languages of publication: PL

Abstracts

EN

The article directly refers to the marketing concept oriented on market creation, conditioned by numerous overproduction problems, considerable market demand resistance and homogeneity of basic needs in customers' environment. Contemporary marketing resigns from expensive and arduous marketing research for the sake of creation of target groups based on propaganda instruments.

Keywords

EN

MARKETING RESEARCH & SEGMENTATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2008
• Issue: 8(703)
• Pages: 77-80
• Document type: ARTICLE

Contributors

author

Tarka P.

author

Grzesiowski M. T

• P. Tarka, Akademia Ekonomiczna w Poznaniu, Katedra Strategii i Polityki Konkurencyjnosci Miedzynarodowej, al. Niepodleglosci 10, 60-967 Poznan, Poland

Identifiers

CEJSH db identifier

09PLAAAA058424