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2009 | 30 | 195-212

Article title

MISSION AND VISION. THE IMPLEMENTATION OF THE GENRE BY POLISH COMPANIES

Authors

Title variants

Languages of publication

EN

Abstracts

EN
Corporate mission statement is a genre used globally by managers to motivate the employees and to create a good image of the firm. The objective of the research is to analyse, from the linguistic point of view, how Polish companies adapt the genre. In particular, the analysis focuses on how the managerial objectives influence register choices and whether the genre has developed any permanent, or recursive, structural features. The study focuses on statements of missions and vision of 81 companies Polish companies listed on the Warsaw Stock Exchange.

Keywords

Year

Volume

30

Pages

195-212

Physical description

Document type

ARTICLE

Contributors

author
  • Piotr Mamet, Uniwersytet Slaski w Katowicach, ul. Bankowa 12, 40-007 Katowice, Poland

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
09PLAAAA069315

YADDA identifier

bwmeta1.element.3fdcf4ad-b840-3fc6-a2f9-d5c48dec052c
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