PL EN


2009 | 30 | 195-212
Article title

MISSION AND VISION. THE IMPLEMENTATION OF THE GENRE BY POLISH COMPANIES

Authors
Title variants
Languages of publication
EN
Abstracts
EN
Corporate mission statement is a genre used globally by managers to motivate the employees and to create a good image of the firm. The objective of the research is to analyse, from the linguistic point of view, how Polish companies adapt the genre. In particular, the analysis focuses on how the managerial objectives influence register choices and whether the genre has developed any permanent, or recursive, structural features. The study focuses on statements of missions and vision of 81 companies Polish companies listed on the Warsaw Stock Exchange.
Keywords
Year
Volume
30
Pages
195-212
Physical description
Document type
ARTICLE
Contributors
author
  • Piotr Mamet, Uniwersytet Slaski w Katowicach, ul. Bankowa 12, 40-007 Katowice, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA069315
YADDA identifier
bwmeta1.element.3fdcf4ad-b840-3fc6-a2f9-d5c48dec052c
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