Social potential of firm is very complex problem linked with human capital and Human Resources Management. The most important issues underlined by studies at the topic are: knowledge management, values, competencies, attitudes and last not least - work motivation. Researching the aspect of employees motivation the author focuses on Hackman and Oldham model (1976). The model is attractive for the double picture of motivation - how organization of work is motivating the employees and which job conditions are important for them in their work. In the research over 1000 employees from the Lublin Region were interviewed. The impact of age, education, salary and form of job contract on the work motivation werw analysed. It was shown that the social potential of organization depends on age, education, and type of job contract. Polish workers are mainly motivated by external factors as type of contract and salary.
Bohdan Roznowski, Katolicki Uniwersytet Lubelski, Katedra Psychologii, Organizacji i Zarzadzania, ul. Prymasa Stefana Wyszynskiego 2, 20-950 Lublin, Poland
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