PL EN


2011 | 6 | 115-130
Article title

THE CREATION OF MEDIA BRANDS' VALUE (Kreowanie wartosci marek medialnych)

Title variants
Languages of publication
PL
Abstracts
EN
The article presents issues concerning the creation of brand on the media market. The management of brand should be considered in all marketing actions of a particular company. The article presents the analysis of those media owners' marketing actions which can have the strongest impact on the creation of brand value. It also presents the classification of the most valuable brands on the Polish media market and factors that intensely influence their market position.
Keywords
Year
Issue
6
Pages
115-130
Physical description
Document type
ARTICLE
Contributors
  • Ryszard Zabinski, Uniwersytet Ekonomiczny we Wroclawiu, Wydawnictwo, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA108210
YADDA identifier
bwmeta1.element.418d6f96-1fea-3d23-9759-490e0d687851
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