THE CREATION OF MEDIA BRANDS' VALUE (Kreowanie wartosci marek medialnych)

• Authors: Zabinski Ryszard
• Languages of publication: PL

Abstracts

EN

The article presents issues concerning the creation of brand on the media market. The management of brand should be considered in all marketing actions of a particular company. The article presents the analysis of those media owners' marketing actions which can have the strongest impact on the creation of brand value. It also presents the classification of the most valuable brands on the Polish media market and factors that intensely influence their market position.

Keywords

EN

BRAND; MARKETING; MEDIA MARKET

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Nauki o Zarządzaniu
• Year: 2011
• Issue: 6
• Pages: 115-130
• Document type: ARTICLE

Contributors

author

Zabinski Ryszard

• Ryszard Zabinski, Uniwersytet Ekonomiczny we Wroclawiu, Wydawnictwo, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

11PLAAAA108210