EN
The following paper constitutes an analysis of social adaptation and its specifics in comparison to biological adaptation. The concept of adaptation was introduced to psychology under the influence of evolution theory but with time the above term acquired quite different meaning. Social adaptation is associated not only with coping with environmental challenges but also with modifying one's environment. Attempts of modification are not always successful, which is exemplified by some architectural designs and their realizations. Changes of social environment are results of individual and collective decisions made in the course of cultural evolution. Contemporary man faces two challenges: the first one being the necessity to select growing number of information; the second one being virtual reality analyzed on the example of the media and the internet. This reality is created through the activity of frontal lobes of our brain, which accounts not only for the fact that human adaptation is a response to something what has happened, but also that it may anticipate what may happen in future.