Recently, the explanations of the entrepreneurship nature tend to expand beyond the boundaries of economic sciences and begin to refer also to human sciences. Taking a decision about launching an economic activity is a final step of the process of prompting one's entrepreneurial activity. The process is preceded by entrepreneurial intentions, shaped by a set of conditions influencing human perception of reality. Familiarity with entrepreneurial intentions has a great significance for creating the programs of economic education. The article presents the possible ways of entrepreneurial intentions measurement and interpretation.