PL EN


2007 | 2 | 1 | 148-149
Article title

CUSTOMER SATISFACTION IN THE PRODUCT IMPROVEMENT PROCESS AS THE FACTOR DETERMINING ENTERPRISE OPERATION EFFECTIVENESS

Content
Title variants
Languages of publication
EN
Abstracts
EN
This paper presents the results of questionnaire-based study carried out at Polish food industry enterprises, which, in implementation of the product quality improvement process are required to measure the customer satisfaction. The presented work shows the progress of enterprises covered in the customer satisfaction measurement process as an important instrument if effective customer needs and expectations studying process. -
Contributors
  • Bozena Pawlowska, Uniwersytet Warminsko-Mazurski w Olsztynie, Katedra Ekonomiki Przedsiebiorstw, ul. Oczapowskiego 4, 10-957 Olsztyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA076613
YADDA identifier
bwmeta1.element.4266e1df-1d27-3aab-b7ee-d73f0a943855
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