CUSTOMER SATISFACTION IN THE PRODUCT IMPROVEMENT PROCESS AS THE FACTOR DETERMINING ENTERPRISE OPERATION EFFECTIVENESS

• Authors: Pawlowska Bozena
• Languages of publication: EN

Abstracts

EN

This paper presents the results of questionnaire-based study carried out at Polish food industry enterprises, which, in implementation of the product quality improvement process are required to measure the customer satisfaction. The presented work shows the progress of enterprises covered in the customer satisfaction measurement process as an important instrument if effective customer needs and expectations studying process. -

Keywords

EN

CUSTOMER SATISFACTION; CUSTOMER SATISFACTION MEASUREMENT; PRODUCT QUALITY; QUALITY MANAGEMENT

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Olsztyn Economic Journal
• Year: 2007
• Volume: 2
• Issue: 1
• Pages: 148-149
• Document type: ARTICLE

Contributors

author

Pawlowska Bozena

• Bozena Pawlowska, Uniwersytet Warminsko-Mazurski w Olsztynie, Katedra Ekonomiki Przedsiebiorstw, ul. Oczapowskiego 4, 10-957 Olsztyn, Poland

Identifiers

CEJSH db identifier

10PLAAAA076613