The article presents basic conditions of innovative processes in the era of globalization. Technological advance and globalization cause that the way and scope of company activity becomes the knowledge oriented. Similarly, the production structure of the economy is shifted to knowledge oriented branches. Thus, the most important thing for the dynamics of economic development is the use of those factors which guarantee optimal chances of achieving that dynamics regardless of place. On the one hand, it increases the level of innovativeness and competitiveness; on the other hand, it allows to diminish average costs and to improve efficiency.