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2010 | 58 | 1 | 33-37

Article title

PRESENTATION, CURRENTNESS, AUTHENTICITY (Prezentacia, aktualnost a autenticita)


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The author focuses on the analysis of the problems of 'time' of images. They may be approached as the alternative counterparts to real time, or just as images. The relationship between the time of images and the real time is characterized by such concepts as presentation and currentness. The presence of each visual information, its 'here and now' is being understood as a relationship between the image and its presentation to the audience. This element of time is omnipresent and in the case of cinema, it is coincident with the present time of the image (the shot). Only convention defines whether it has to be understood as the past time (the retrospect). Within this meaning, only the present time identical with the time of the image, or, viewer's time, is distinguished. Another important concept concerning the relationship between the technical image and time is currentness (which relates to the current situation, the most immediate presence, attractiveness from the point of view of time, temporality, urgency, immediacy) of an information. It is determined by the difference between its 'here and now', i.e. by its presentation, and 'ontological' reference represented by a visual information. For instance, live broadcast is current presentation. A great number of images are produced to serve this sole purpose. If they are not current, they have no information value. The relationship of the time of images and images is especially characterized by authenticity. The authenticity of an image (veracity, credibility, genuineness, originality) is largely determined by the relationship between the information and realism. A feature fiction film may give a realistic impression, however it is not authentic. If it is not authentic, it works with the presentation of actual reality as one of the possible interpretations of realistic authenticity. All visual information, captured in a technical image, generates a meaning, which is inseparably connected with these three aspects. This holds especially for the domain of technical images, for which the presentation in the present time, currentness, and authenticity of information is a natural component and a part of their functioning, as they work with images and time aspect.








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  • Martin Paluch, Ustav divadelnej a filmovej vedy SAV, Dubravska cesta 9, 841 04 Bratislava, Slovak Republic


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