At the Institute of Experimental Psychology SAS, psychology of creativity represents one of its basic pursuits. Contemporary worldwide trends are reflected in the research topic as also the methodological shift from a correlational to a situational context. Empirical research has brought in new views of past understanding of social competency of creative personality, of specificities of creative individuals in perceiving creative climate, the role of humor in improving communication, solving conflict situations and frustration, the positive effect of conformity in prosocial behavior, etc. The study of possible creativization/barriers in personality and environment also showed diversities in cognitive styles and irrational beliefs between high and low creative subjects in the solution of creative tasks. A research of the first entrepreneurs - founders of small businesses in Slovakia, revealed their specific roles in transforming the society.