PL EN


Journal
2011 | 30 (Zastosowania metod ilościowych) | 36-46
Article title

DECOMPOSITIONAL AND MIXED METHODS IN CONSUMERS' PREFERENCES MEASUREMENT (Dekompozycyjne i mieszane metody w pomiarze preferencji wyrazonych)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
A very common issue which appears while choosing a research method is the problem of different scales of measurements. This problem appears when considering a large number of variables and many levels of variables. Another very important problem of choosing the appropriate method of measurement is to create a situation that most closely reflects the actual decision-making process by the respondents. The paper presents the methods of revealed preference measurement representing decomposition, composition and mixed approaches. The article presents also a quite new method: the adaptive discrete choice method, which allows to apply a large number of attributes (variables) and their levels. This method also reflects the actual consumers' decision-making process.
Contributors
  • Aneta Rybicka, Uniwersytet Ekonomiczny we Wroclawiu, Wydzial Gospodarki Regionalnej i Turystyki w Jeleniej Gorze, Katedra Ekonometrii i Informatyki, ul. Nowowiejska 3, 58-500 Jelenia Gora, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA107815
YADDA identifier
bwmeta1.element.45e5d945-188f-3054-8020-f977e886a086
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