(Polish title: Edukacja medialna w Polsce w latach 2008 - 2011. Najwazniejsze inicjatywy, glowne problemy, perspektywa rozwoju). The article is an analysis of major social initiatives in media education in Poland in the years 2008 - 2011 and an presentation the main problems with its promotion. The important innovation and inspiration are the new recommendations and EU directives on media education. The author discusses plans of a national strategy for media education, plans for implementation media education as a school subject of its own, shows initiative and new social media educational organizations and evaluate the new legal changes in polish law.