PL EN


2008 | 1(5) | 145-155
Article title

LOYALTY PROGRAM IN THE PHARMACY. CASE OF CONSTRUCTION AND IMPLEMENTATION (Program lojalnosciowy w aptece - przyklad budowy i wdrozenia)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
This paper presents the process of construction the loyalty programs between pharmaceutical market that is shaped warehouse, pharmacy and patient. The examples of this loyalty programs in this article has confirm the opinion about programs as efficiency in the pharmaceutical environment in Poland.
Year
Issue
Pages
145-155
Physical description
Document type
ARTICLE
Contributors
author
  • Agnieszka Wos, Aptekarz Sp. z o. o., ul. Boya Zelenskiego 2, 35-105 Rzeszow, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA092410
YADDA identifier
bwmeta1.element.466d6532-3a41-3e12-8eea-ec8b49c356b3
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