LOYALTY PROGRAM IN THE PHARMACY. CASE OF CONSTRUCTION AND IMPLEMENTATION (Program lojalnosciowy w aptece - przyklad budowy i wdrozenia)

• Authors: Wos Agnieszka
• Languages of publication: PL

Abstracts

EN

This paper presents the process of construction the loyalty programs between pharmaceutical market that is shaped warehouse, pharmacy and patient. The examples of this loyalty programs in this article has confirm the opinion about programs as efficiency in the pharmaceutical environment in Poland.

Keywords

EN

LOYALTY PROGRAM; PHARMACEUTICAL MARKET

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Journal: Contemporary Economics
• Year: 2008
• Issue: 1(5)
• Pages: 145-155
• Document type: ARTICLE

Contributors

author

Wos Agnieszka

• Agnieszka Wos, Aptekarz Sp. z o. o., ul. Boya Zelenskiego 2, 35-105 Rzeszow, Poland

Identifiers

CEJSH db identifier

11PLAAAA092410