The article presents a process of programming company's development potential to achieve a favorable competitive position. The model of growth programming includes such elements as: identification of growth fields (critical points), measurement, programming, implementation and control.
B. Bocko, Akademia Ekonomiczna w Krakowie, Katedra Procesu Zarzadzania, ul. Rakowicka 27, 31-510 Kraków, Poland
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