PL EN


2010 | 3 (47) | 198-216
Article title

THE ROAD TO PRODUCT INNOVATION IN SERVICE INDUSTRY AS EXEMPLIFIED BY TOUR OPERATORS (Droga do innowacji produktowej w przedsiebiorstwie uslugowym na przykladzie organizatora turystyki)

Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
Innovation is regarded to be one of the main factors of the competitiveness of enterprises. This paper is aimed at showing the road leading to creation of product innovation in service industry illustrated by a tour operator. The article consists of three parts, introduction and conclusions. In the first part methodology is presented. The second part describes product innovation in enterprises acting as tour operators. In the most comprehensive third part the author presents two models to achieve product innovation. The author applies the deduction method, the questionnaire survey method and the Delphi method. The results of the research done by the author and the constructed models could be used by tour operators and also by other services to create product innovation.
Year
Issue
Pages
198-216
Physical description
Document type
ARTICLE
Contributors
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA094514
YADDA identifier
bwmeta1.element.47653f3a-64d3-3510-a296-e267d6476212
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.