1. Purpose The aim of the article is to present the business responsibility concept and the responsibility levels in perspective of a superior goal, which is to contribute to the common good. 2. Methodology The aim was achieved by discussing literature, presenting research and focus group results during the second scientific conference entitled: 'Time for growth. Man and business in a civil society'. 3. Findings The crucial conclusions all come down to the statement that the principal objective of an entrepreneurship is to provide commodities and services useful for people, at the same time generating added value and dividing such new prosperity among its shareholders, employees, the society in which the company develops, and to capitalize the company in order to secure its future. The commodities and services provided by the company ought to fulfill the criteria of high quality and adequate price, and they have to be necessary for people. A socially responsible company cannot be based on human weaknesses. Generating added value stands for acquiring it without entering into monopolistic connections or taking advantage of special privileges. A company is the primary institution for the redistribution of economic wealth, and divides it into stakeholders in an adequate form. Concurrently, the company shall secure a future both for itself and its owners, by investing in new technologies and assets. When it fulfills all its basic duties, it can be acknowledged that the funds it allocates for social goals are 'true', not 'stolen' from clients, employees, suppliers, society or future generations. It is impossible to debate over a company's responsibility if it does not fulfill its primary duties. 4. Originality The novelty and originality of the study is the theoretical (for researchers) and practical (for managers) presentation of the notion of business responsibility.