PL EN


2007 | 6(689) | 51-55
Article title

Direct Marketing Application in the Enterprise

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The intensity of direct marketing application varies among different business sectors, from a very low applicability in FMCG industry, to a high one in case of telecoms or financial services, where direct marketing is strongly related to loyalty programs and very high in case of 'business-to-business' relations, where the share of direct marketing expenditures in total marketing budget reaches even 99-100%. The main advantage of direct marketing is its high flexibility and adjustment to a product or target group. As a result the number of enterprises applying direct marketing techniques is growing rapidly.
Year
Issue
Pages
51-55
Physical description
Document type
ARTICLE
Contributors
author
  • I. Brzozowska, c/o Instytut Organizacji i Zarzadzania w Przemysle 'ORGMASZ', ul. Zelazna 87, 00-879 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA03176557
YADDA identifier
bwmeta1.element.47933034-69c8-34b2-b1dc-e487094e4963
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