ADVERTISEMENT TYPE VERSUS CONSUMER CHOICE (Formy reklamy a reakcje klientów)

• Authors: Rudzewicz Adam , Szarmach Malgorzata
• Languages of publication: PL

Abstracts

EN

The purpose of this study was to learn about the impact of advertising on consumer buying decisions. Test results show that the most valued form is television advertising. The effectiveness of advertising also depends on product category.

Keywords

EN

ADVERTISING & CONSUMERS DECISIONS; TELEVISION ADVERTISING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2009
• Issue: 7(714)
• Pages: 51-59
• Document type: ARTICLE

Contributors

author

Rudzewicz Adam

author

Szarmach Malgorzata

• Adam Rudzewicz, Uniwersytet Warminsko-Mazurski w Olsztynie, Katedra Analizy Rynku i Marketingu, ul. Oczapowskiego 6, 10-719 Olsztyn, Poland

Identifiers

CEJSH db identifier

09PLAAAA069221