PL EN


2009 | 7(714) | 51-59
Article title

ADVERTISEMENT TYPE VERSUS CONSUMER CHOICE (Formy reklamy a reakcje klientów)

Title variants
Languages of publication
PL
Abstracts
EN
The purpose of this study was to learn about the impact of advertising on consumer buying decisions. Test results show that the most valued form is television advertising. The effectiveness of advertising also depends on product category.
Year
Issue
Pages
51-59
Physical description
Document type
ARTICLE
Contributors
  • Adam Rudzewicz, Uniwersytet Warminsko-Mazurski w Olsztynie, Katedra Analizy Rynku i Marketingu, ul. Oczapowskiego 6, 10-719 Olsztyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA069221
YADDA identifier
bwmeta1.element.47e15e0b-cfc7-36b7-bf1d-4db4a952c76f
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