PL EN


2010 | 4(16) | 249-256
Article title

Zarzadzanie kategoria jako wyraz reagowania na potrzeby klienta

Title variants
EN
THE CATEGORY MANAGEMENT PROCESS AND RESPONDING TO CUSTOMER NEEDS
Languages of publication
PL
Abstracts
EN
This article presents the process of managing the product category of fast-moving (FMCG) in the example of tobacco products. Assumptions discussed the process developed by two companies working together. The presented results show that the process of category management is an extremely important activity in achieving the company sales and response for consumer needs. As a result of the implementation of category management process of tobacco products has been increasing the number of customers visiting outlets, increasing the number of marketed products, and ultimately increase the company's profit.
Year
Issue
Pages
249-256
Physical description
Document type
ARTICLE
Contributors
  • Szkola Glowna Gospodarstwa Wiejskiego, ul. Nowoursynowska 166, 02-787 Warszawa, Poland
  • Agnieszka Bernat-Jarka, Szkola Glowna Gospodarstwa Wiejskiego, ul. Nowoursynowska 166, 02-787 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA09162
YADDA identifier
bwmeta1.element.489be6c0-6d77-36b4-b9a7-6eeb94e2be80
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