Zarzadzanie kategoria jako wyraz reagowania na potrzeby klienta

• Authors: Biernat-Jarka Agnieszka , Swierczynska Katarzyna

Title variants

EN

THE CATEGORY MANAGEMENT PROCESS AND RESPONDING TO CUSTOMER NEEDS

• Languages of publication: PL

Abstracts

EN

This article presents the process of managing the product category of fast-moving (FMCG) in the example of tobacco products. Assumptions discussed the process developed by two companies working together. The presented results show that the process of category management is an extremely important activity in achieving the company sales and response for consumer needs. As a result of the implementation of category management process of tobacco products has been increasing the number of customers visiting outlets, increasing the number of marketed products, and ultimately increase the company's profit.

Keywords

EN

CATEGORY MANAGEMENT; CUSTOMER; PRODUCT CATEGORY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Journal: Contemporary Economics
• Year: 2010
• Issue: 4(16)
• Pages: 249-256
• Document type: ARTICLE

Contributors

author

Biernat-Jarka Agnieszka

author

Swierczynska Katarzyna

• Szkola Glowna Gospodarstwa Wiejskiego, ul. Nowoursynowska 166, 02-787 Warszawa, Poland

• Agnieszka Bernat-Jarka, Szkola Glowna Gospodarstwa Wiejskiego, ul. Nowoursynowska 166, 02-787 Warszawa, Poland

Identifiers

CEJSH db identifier

11PLAAAA09162