PL EN


2011 | 6 | 92-103
Article title

MARKETING-FINANCIAL INTERFACE AS A SUBJECT OF RESEARCH INTEGRATING THE METHODS OF PORTFOLIO ANALYSIS (Interfejs marketingowo-finansowy jako przedmiot badan integrujacy metody analiz portfelowych)

Title variants
Languages of publication
PL
Abstracts
EN
This article presents the recapitulation of Australian marketing research on the perception of marketing-financial interface and the same interface in empirical case study research of Polish enterprises. The Australian firms use more methods than Polish firms because in Poland there are different barriers limiting the availability of this portfolio methods. Since interface still evolves - in interface of marketing and finances should not be used only financial criteria but also non-financial and different statistical methodology.
Year
Issue
6
Pages
92-103
Physical description
Document type
ARTICLE
Contributors
  • Grazyna Golik-Gorecka, Uniwersytet Lodzki, Katedra Marketingu, ul. Matejki 22/26, 90-237 Lodz, Poland.
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA10828
YADDA identifier
bwmeta1.element.4a8d389e-32a3-395c-a332-66bdd28ea813
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