Managers managing storage, seeking to maximize profits, are looking for solutions to reduce the high costs associated with storage. To ensure customer satisfaction, services must be provided at a very high level, which translates into costs associated with this. Market forces the use of modern technologies. They allow tracking inventory in real time and enable to increase productivity. Supervision over a commodity, a full identification warehouse's employees and of the goods, their destinations and history of the operations are just some of the advantages of the use of information technology related to inventory management. Standardization of information in the form of bar codes contributes to the reduction of costs as well as enhances the competitiveness of firms at the market. Today's market requires managers to automate the processes inside the warehouses, and therefore innovative solutions to meet the demands of customers are more heard of. Barcodes are to be displaced by radio tags and RFID technology, while people are to be replaced by machines or voice technology. The authors of this work present today's trends in warehouse automation and bring the selected method of increasing the efficiency of storage, exemplified by the cases of Polish and European companies.