This paper, based on the research in the National Archive of the Czech Republic, analyses the European (and mainly Czechoslovak) way of imagining Ethiopia during the period of the Italian-Ethiopian tensions. It thus characterizes the period of the 1920s and early 1930s. For a detailed insight into the world of the media with regard to Ethiopia, a large number of newspapers is discussed. Though Ethiopia was a member of the League of Nations, her position within the then world was far from being equal. The way Ethiopia was imagined by Europe corresponds to the way Ethiopia was treated. This means that imagining distant places and distant people is always accompanied by stereotypes which in times of war may legitimize an action as was the case with Fascist Italy. As the war was nearing, Ethiopia gained more and more sympathies around the world which complicates some further generalization. The multi-dimensionality of images is thus the main aim of this work.