The article focuses on the networks of consumers and organizations gathered around a specific good. Based on the concept of network externalities, foundations of emergence, and impact of such networks on competitive behaviors were analyzed. Besides, examples of competitive behaviors of companies which either create or exploit network externalities were presented and the consequences for antitrust policy pointed out.
M. Gancarczyk, Wyzsza Szkola Biznesu - National-Louis University w Nowym Saczu, Katedra Zarzadzania, ul. Zielona 27, 30-300 Nowy Sacz, Poland
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