Koordynacja turystycznych szlakow tematycznych - analiza wybranych systemow polskich i europejskich
COORDINATION OF TOURIST THEME ROUTES - ANALYSIS OF THE CHOSEN POLISH AND EUROPEAN SYSTEMS
Languages of publication
After explaining the meaning of coordination and the role of a theme route coordinator as well as establishing the required scope of managerial activities, with the example of the studied routes in the territory of Poland and Europe, the author presents the most frequently encountered types of coordinators and most common models of route management in cultural tourism. He also points out to their strengths and weaknesses and formulates conclusions regarding this aspect of Polish theme routes functioning.
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