This article makes an attempt to encourage the readers to open the debate on ethics in business. It presents synthetic outline of general ethics history and covers normative ethics, ethology of moral principles, and meta-ethics. The outline of general ethics, within such a wide time horizon as presented herein, not only makes the introduction to philosophical considerations and to the search for answers to such fundamental questions as: how to live and how to run a business, but at the same time it makes one understand how exceptionally complex commercial ethics is. The paper also provides a preface to business ethics, focusing first of all on defining the purpose and subject of business ethics, and on indicating its most essential issues. The principal objective of this paper is to show that, under free-market economy conditions in Poland, and in the face of globalisation and global turbulences, ethics in business is unquestionably beyond price.